Wellness at home

Launch electronic health products

Soehnle, expert in the segment of kitchen and personal scales wanted to extend its brand into the segment of electronic heat- and massage-appliances for in-home use.
For this purpose REDPACK was briefed to design an identity for the new range. The concept, still comprising the brand identification colour yellow, has a high visual presence and creates a feel-good ambience, whereas the Soehnle logo has been placed in the middle of the pack to improve visibility. Personalised application photography and benefit icons were added to aid the usage and purpose navigation of the single products; other information on the front-of-pack had been reduced to a minimum. Furthermore, a quality seal had been developed, which endorses Soehnle as a German quality brand and, therefore, supports brand confidence.

REDPACK for Soehnle