Fruttissima’s Limited Editions 2008 – radiant packaging design

Schwartau Fruttissima

REDPACK Brand Design defines the formal principle 2008 for Fruttissima Limited Editions:
With a modern and quite trendy design that catches everyone’s attention, the package literally shines through the refrigerated sector.

Because a clear differentiation among its product varieties is the top priority for Fruttissima’s design, we chose the product’s colour as the main colour for the packaging design. Yellow and green for the limited summer variety “Mango” in combination with floral design elements, convey a cheerful summer feeling. The dark purple of the winter product “Blackberry/Boysenberry” does not only correspond with the variety combination for winter, but also suits the season’s occasion.

REDPACK for Schwartau