Brand leader starts quality initiative – with new package design.

Schiesser Relaunch 2007

Jacques Schiesser was already one step ahead of his business rivals 132 years ago. Even today nothing has changed this leadership role. The present quality initiative is also documented by a completely revised appearance of the packaging design.

Skin-friendliness, wearer comfort, fashionable timeliness and an informative 4-level navigation system stand in the foreground of the comprehensive product range relaunch, together with a new “more lively” photograph conception of its own for each partial product range.

The brand continuity has been preserved: in the brand logo, which was left unchanged, and in the distinct colour recognition, rounded up by a newly developed quality seal and the product and quality story belonging to it, which can be found on each single package.

REDPACK for Schiesser