Performance competence requires clear visual guidance.


The brand leader for sun cosmetics in the chemist’s shop has undergone an extensive graphic revision in its brand appearance.

At the centre stood the streamlining of the visual brand identity and the standardization of packaging of a wide range of products.

An information and colour code system, constructed for easy identification, allows for the necessary guidance and orientation in the product choice.

The medicinal approach in every single product has been especially highlighted in the creative design and thus helps to support the special caring competence of the brand.

REDPACK for Ladival