Naturally the best for our furry friends

Nature’s Best relaunch

The European market shares for Hill’s Natures Best did not develop according to the expectations. Research showed that the brand presence needed an adaption and emotionalisation to meet the expectations of the ever growing market of natural products in the dry pet food segment. REDPACK has been charged with the assignment of reworking the multilingual packages with a better information-hierarchy-system, so the product benefit “naturally gentle” becomes highlighted.
The result is a well structured design, which enhances the premium-positioning. Moreover, the health aspects are clearer communicated, and the necessary suitability information is easier to make out. The natural ingredients are illustrated by easy to capture icons. As a remaining asset, the animal photography has been utilised to maintain brand loyalty. Appropriate to the invigorated positioning, the suitability of the formula for healthy and neutered pets is underlined in every respect.

REDPACK for Hill´s