Pure comfort - every day

Cosmea relaunch

A review of the positioning of the feminine hygiene brand Cosmea within its competitors showed that the visual identity of the panty liners needed an adaption to the market needs. The new brand presence had to be more emotional, but, on the other hand, communicate a higher performance-orientation, to ensure brand loyalty.
The script-typeface remained in the logo but was upgraded by a modified, modern, legible font, and an embossing was added to increase the value appeal. To increase the standout of the brand, the pack does feature more whitespace and a clear colour coding now. Furthermore, the earlier existing subbrand was replaced by an emotionalized claim. The infographics- and photography-concept sets new standards within the segment.
The result is an emotionally appealing range design that sets itself apart from the competition.

REDPACK for Cosmea